Our First Meeting with Krishna

“Kṛṣṇa-nāma has been accepted by all to be an incarnation of Lord Śrī Kṛṣṇa on this earth. Although He appears like a word, Kṛṣṇa, still by His inconceivable power He is completely spiritual. The name is a special incarnation of the Supreme Personality of Godhead. As Kṛṣṇa and His name are identical, Kṛṣṇa has descended to earth as nāma. Kṛṣṇa-nāma is our first introduction to Kṛṣṇa. Therefore, we first meet Kṛṣṇa in His name. With determination to reach Kṛṣṇa, we must first accept the name of Kṛṣṇa.” (Nama Bhajana)

“Nāma is also another incarnation of Kṛṣṇa. Nāma-rūpe kali-kāle kṛṣṇa-avatāra. Because name and Kṛṣṇa are not different. Abhinnatvād nāma-nāminoḥ. There is no difference. In the material world there is difference between the name and the substance. But in advaya-jñāna, the Absolute world, there is no such distinction. The name and the person are the same, identical.” (SPT 30/10/72)

How does Hare Kṛṣṇa japa purify the chanter? “Chanting gradually diminishes the propensity to sin, and simultaneously purifies the consciousness. At this juncture, a taste for chanting begins to manifest. The inclination to commit sinful acts vanishes, though a faint residue of previous sinful acts still lingers in the consciousness. The receding sinful reactions leave an odor of sinful habits. But the chanter’s contact with the name produces a purity of mind and strength of willpower that overcomes the clinging smell of sin.” (Hari-nama-cintamani)